OPE! Brewing Co

OPE! Brewing Co, a respected name in the beer and alcohol distribution industry, found itself grappling with an inefficient and costly outside sales process. Despite having a well-regarded product, their unstructured sales efforts were failing to generate the necessary revenue and were instead draining resources. Recognizing the need for change, Workforce RENEGADES stepped in to revamp their sales strategy. We implemented a robust solution that included behavioral and sales training, introduced a user-friendly CRM system, and developed a targeted sales strategy. By focusing on the most profitable products and optimizing sales routes, we transformed OPE! Brewing Co’s outside sales into a thriving, revenue-generating engine. The result was a remarkable 140% increase in sales revenue, improved efficiency, and stronger client relationships. This successful overhaul not only resolved their immediate challenges but also set a solid foundation for future growth and sustained success.

Client Background

OPE! Brewing Co is an established brewery located in the Metro Milwaukee Area. Despite having a highly regarded product, the company faced a significant challenge: their outside sales efforts were inefficient and unstructured, leading to financial losses rather than revenue growth. Without a formal sales system, their approach to self distribute was neither effective nor sustainable.

Problem or Challenge

OPE! Brewing Co’s outside sales operations were underperforming and incurring unnecessary costs. The absence of a structured process resulted in inefficient use of time and resources, and their sales team struggled to generate the revenue required to justify their efforts. This lack of organization was negatively impacting their overall business performance.

Workforce RENEGADES’ Solution

To address these issues, Workforce RENEGADES implemented a comprehensive solution:

• Behavioral and Sales Training: We provided training to OPE! Brewing Co’s sales team, focusing on understanding different buyer behaviors, preferences, and effective selling techniques. This helped them tailor their sales strategies to diverse customer profiles.
• CRM Implementation: We introduced PIPEDRIVE CRM, a user-friendly platform designed to streamline the tracking of sales activities, manage routes, and follow up with leads more efficiently, enhancing overall productivity.
• Sales Strategy Development: We assisted in creating a compelling sales pitch, optimizing sales routes, and establishing lead generation activities to increase outreach and sales efficiency.

Our approach utilized DISC/Key Motivator Assessments, PIPEDRIVE CRM, and the Workforce RENEGADES Sales Training program.

Implementation

Our initial step involved identifying the most profitable beer products. We then established a presale process for upcoming product releases and trained the sales team on effective communication strategies. This training focused on promoting high-margin products by understanding buyer behavior and decision-making styles. Additionally, we closely monitored sales activities to ensure that efforts were targeted and driven by results.

Results

The results were exceptional:

• Sales revenue increased by 140%.
• Sales routes and time management improved significantly.
• Communication with clients was enhanced, fostering stronger relationships.

Client Feedback

OPE! Brewing Co expressed high satisfaction with the outcomes. They noted that Workforce RENEGADES transformed their outside sales efforts into a profitable and efficient operation for the first time.

Conclusion and Key Takeaways

The OPE! Brewing Co case underscores the critical importance of having a structured sales process aligned with business goals. By leveraging behavioral insights, CRM tools, and targeted training, a struggling sales operation can be effectively revitalized.

Key Takeaways:

• Customizing sales approaches based on behavioral insights enhances communication and success rates.
• Implementing a CRM system optimizes sales efforts, ensuring efficient use of time and resources.
• Strategic lead generation, route planning, and product focus can significantly drive sales growth.

The collaboration with Workforce RENEGADES has equipped OPE! Brewing Co with a scalable sales process, setting the stage for continued success and growth.